A wonderful article over at Forbes that highlights the CEO’s of MNCs viewpoints on ASEAN, here’s the introductory paragraph and the link to the rest of the article

In early 2015, I interviewed eight C-level executives at leading foreign multinationals as part of a KPMG sponsored report exploring the outlook for multinationals (MNCs) in ASEAN. What did they have to say?

It’s easy to get excited by the ASEAN opportunity. The region’s $2,460 billion economy and 600 million consumers rightly capture the world’s attention. The prospect of a single market with the arrival of the ASEAN Economic Community (AEC) later this year makes the story even more compelling.

But headline figures also disguise the region’s complexity. It’s an opportunity spread across 10 countries; incomes per capita can range from just $1,600 in Laos to $56,000 in Singapore; single cities such as Bangkok with its 10 million inhabitants have larger populations than Lao’s 6 million.

And that’s why it’s so important to understand what CEOs from leading companies such as Caterpillar, DHL, Shell, and HP are thinking. It’s one thing to get excited by the numbers, it’s another to successfully execute strategy.

Source: Forbes

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