A few months ago I had a discussion with the research department of a regional sell-side team and one of the junior’s on the team had put together a fantastic internal analysis on the high correlation between Google Trends and tourism visits to Thailand. Now I can’t put up their magic sauce here because its naturally their own IP but I’m sure a few of you clever folks can put something together and figure it out.
For $hits and giggles I decided just to see the what is the Google Trend for “Flights to Thailand” and see below
Source: Google Trends
The few things you can quickly take away from this are:
- There is still interest and actual visitors to Thailand
- In the past 12 months there has been an increase in Indian Tourists
- Where’s the Chinese tourists?? Well they don’t use Google…
Have fun going down this rabbit hole because if you can figure it out then it shall be easier to invest/trade AOT, ERW, CENTEL, MINT, VRANDA